{"message":null,"pagination":{"currentPage":1,"totalPages":1,"pageSize":24,"totalCount":9},"products":[{"row_id":1,"is_avail":true,"itm_id":60987,"div_id":2,"mtx_id":0,"colors":1,"videos":0,"itm_div_pic_id":167148,"min_retail":29.9900,"min_price":29.9900,"max_price":29.9900,"avg_rating":0,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":9,"itm_web_name":"Fusion Z Hockey Fights Cancer Hockey Stick Grip","full_web_name":"BUTTENDZ Fusion Z Hockey Fights Cancer Hockey Stick Grip","canonical_pdp_url_relative":"/product/buttendz-fusion-z-hockey-fights-cancer-hockey-stick-grip/itm/60987-2/","first_purchase_dt":"2023-04-20T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":2,"is_avail":true,"itm_id":60988,"div_id":2,"mtx_id":0,"colors":1,"videos":0,"itm_div_pic_id":163786,"min_retail":29.9900,"min_price":29.9900,"max_price":29.9900,"avg_rating":0,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":20,"itm_web_name":"Hockey Fights Cancer Future Drip Stick Grip","full_web_name":"BUTTENDZ Hockey Fights Cancer Future Drip Stick Grip","canonical_pdp_url_relative":"/product/buttendz-hockey-fights-cancer-future-drip-stick-grip/itm/60988-2/","first_purchase_dt":"2023-04-20T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":3,"is_avail":true,"itm_id":60986,"div_id":2,"mtx_id":0,"colors":1,"videos":0,"itm_div_pic_id":167149,"min_retail":29.9900,"min_price":29.9900,"max_price":29.9900,"avg_rating":0,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":12,"itm_web_name":"Sentry Hockey Fights Cancer Hockey Goalie Stick Grip","full_web_name":"BUTTENDZ Sentry Hockey Fights Cancer Hockey Goalie Stick Grip","canonical_pdp_url_relative":"/product/buttendz-sentry-hockey-fights-cancer-hockey-goalie-stick-grip/itm/60986-2/","first_purchase_dt":"2023-04-20T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":4,"is_avail":true,"itm_id":47530,"div_id":2,"mtx_id":0,"colors":1,"videos":0,"itm_div_pic_id":150139,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":3,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":127,"itm_web_name":"Stretch Hockey Stick Grip","full_web_name":"BUTTENDZ Stretch Hockey Stick Grip","canonical_pdp_url_relative":"/product/buttendz-stretch-hockey-stick-grip/itm/47530-2/","first_purchase_dt":"2021-10-28T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":5,"is_avail":true,"itm_id":37265,"div_id":2,"mtx_id":0,"colors":5,"videos":0,"itm_div_pic_id":123645,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":4,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":1317,"itm_web_name":"Future Drip Stick Grip","full_web_name":"BUTTENDZ Future Drip Stick Grip","canonical_pdp_url_relative":"/product/buttendz-future-drip-stick-grip/itm/37265-2/","first_purchase_dt":"2018-10-15T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":6,"is_avail":true,"itm_id":27108,"div_id":2,"mtx_id":0,"colors":2,"videos":0,"itm_div_pic_id":102874,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":3.9,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":434,"itm_web_name":"Sentry Hockey Goalie Stick Grip","full_web_name":"BUTTENDZ Sentry Hockey Goalie Stick Grip","canonical_pdp_url_relative":"/product/buttendz-sentry-hockey-goalie-stick-grip/itm/27108-2/","first_purchase_dt":"2017-02-01T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":7,"is_avail":true,"itm_id":27106,"div_id":2,"mtx_id":0,"colors":4,"videos":0,"itm_div_pic_id":154840,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":4,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":625,"itm_web_name":"Flux Z Hockey Stick Grip","full_web_name":"BUTTENDZ Flux Z Hockey Stick Grip","canonical_pdp_url_relative":"/product/buttendz-flux-z-hockey-stick-grip/itm/27106-2/","first_purchase_dt":"2017-02-01T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":8,"is_avail":true,"itm_id":27107,"div_id":2,"mtx_id":0,"colors":4,"videos":0,"itm_div_pic_id":154851,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":2.7,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":287,"itm_web_name":"Fusion Z Hockey Stick Grip","full_web_name":"BUTTENDZ Fusion Z Hockey Stick Grip","canonical_pdp_url_relative":"/product/buttendz-fusion-z-hockey-stick-grip/itm/27107-2/","first_purchase_dt":"2017-02-01T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null},{"row_id":9,"is_avail":true,"itm_id":27105,"div_id":2,"mtx_id":0,"colors":4,"videos":0,"itm_div_pic_id":154841,"min_retail":24.9900,"min_price":24.9900,"max_price":24.9900,"avg_rating":3.8,"no_web_errors":true,"has_qty":1,"div_qty_on_hand":479,"itm_web_name":"Twirl 88 Stick Grip","full_web_name":"BUTTENDZ Twirl 88 Stick Grip","canonical_pdp_url_relative":"/product/buttendz-twirl-88-stick-grip/itm/27105-2/","first_purchase_dt":"2017-02-01T00:00:00","dsp_prc_tp_id":1,"preorder_dt":null,"is_customized":0,"can_customize":0,"price_range":"(null)","price_range_retail":"(null)","is_sale":false,"is_new":false,"ColorOptions":[],"weight":0,"size_D":0,"size_H":0,"size_W":0,"divisionActive":false,"salePrice":0,"canCoupon":false,"isOnWeb":false,"loyaltyPoints":0,"isTaxable":false,"modelYear":0,"startDate":"0001-01-01T00:00:00","isMatrix":false,"manufacturerName":null,"departmentName":null,"categoryName":null,"divisionName":null,"mainImageUrl":null}],"navigation":[{"FacetId":12612767,"Name":"Brand","Field":"mfg_web_name","FieldType":"string","FacetType":"checkbox","DisplayType":"truncating","MaxCount":1000,"MinHitCount":1,"ParamName":"mfg_web_name","SortBy":"ScoreAndAlphaAndAlpha","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":0,"ScrollThreshold":0,"TruncateThreshold":7,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"BUTTENDZ","Value":"BUTTENDZ","Count":9}],"IsCollapsible":true,"IsCollapsedDefault":false,"SortOrder":1,"IsVisible":true,"NofVisible":10,"Height":150,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612753,"Name":"Department","Field":"category_1","FieldType":"string","FacetType":"checkbox","DisplayType":"truncating","MaxCount":100,"MinHitCount":1,"ParamName":"category_1","SortBy":"Alpha","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":5,"TruncateThreshold":5,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Accessories","Value":"Accessories","Count":9}],"IsCollapsible":true,"IsCollapsedDefault":false,"SortOrder":3,"IsVisible":true,"NofVisible":10,"Height":150,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612783,"Name":"Product Line","Field":"product_line","FieldType":"string","FacetType":"checkbox","DisplayType":"truncating","MaxCount":200,"MinHitCount":1,"ParamName":"product_line","SortBy":"Alpha","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":10,"TruncateThreshold":7,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Fusion","Value":"Fusion","Count":1}],"IsCollapsible":false,"IsCollapsedDefault":false,"SortOrder":4,"IsVisible":true,"NofVisible":0,"Height":0,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612772,"Name":"Price","Field":"price_sale","FieldType":"range","FacetType":"checkbox","DisplayType":"scrolling","MaxCount":20,"MinHitCount":1,"ParamName":"price_sale","SortBy":"ScoreAndAlphaAndAlpha","ExpandSelection":true,"IsNumeric":true,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":10,"TruncateThreshold":5,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"$0 - $25","Value":"1","Count":6},{"Label":"$25 - $50","Value":"2","Count":3}],"IsCollapsible":true,"IsCollapsedDefault":false,"SortOrder":5,"IsVisible":true,"NofVisible":10,"Height":150,"FacetRangeDisplayType":1,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612754,"Name":"Category","Field":"category_2","FieldType":"string","FacetType":"checkbox","DisplayType":"truncating","MaxCount":100,"MinHitCount":1,"ParamName":"category_2","SortBy":"Alpha","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":0,"ScrollThreshold":0,"TruncateThreshold":5,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Stick Accessories","Value":"Accessories/Stick Accessories","Count":9}],"IsCollapsible":true,"IsCollapsedDefault":false,"SortOrder":10,"IsVisible":true,"NofVisible":10,"Height":0,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612757,"Name":"Division","Field":"div_main_desc","FieldType":"string","FacetType":"checkbox","DisplayType":"scrolling","MaxCount":200,"MinHitCount":1,"ParamName":"div_main_desc","SortBy":"Custom","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":10,"TruncateThreshold":5,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Senior","Value":"Senior","Count":9},{"Label":"Intermediate","Value":"Intermediate","Count":9},{"Label":"Junior","Value":"Junior","Count":9},{"Label":"Youth","Value":"Youth","Count":9}],"IsCollapsible":false,"IsCollapsedDefault":false,"SortOrder":11,"IsVisible":true,"NofVisible":10,"Height":150,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612756,"Name":"Color","Field":"color","FieldType":"string","FacetType":"checkbox","DisplayType":"truncating","MaxCount":20,"MinHitCount":1,"ParamName":"color","SortBy":"Score","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":10,"TruncateThreshold":7,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Black","Value":"Black","Count":6},{"Label":"Blue","Value":"Blue","Count":2},{"Label":"Red","Value":"Red","Count":2},{"Label":"White","Value":"White","Count":6},{"Label":"Fire","Value":"Fire","Count":3},{"Label":"Lavender","Value":"Lavender","Count":3},{"Label":"Yellow","Value":"Yellow","Count":2}],"IsCollapsible":false,"IsCollapsedDefault":false,"SortOrder":16,"IsVisible":true,"NofVisible":10,"Height":150,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false},{"FacetId":12612784,"Name":"Model Year","Field":"model_year","FieldType":"string","FacetType":"checkbox","DisplayType":"default","MaxCount":0,"MinHitCount":1,"ParamName":"model_year","SortBy":"ReverseAlpha","ExpandSelection":true,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":0,"ScrollThreshold":0,"TruncateThreshold":0,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"2023","Value":"2023","Count":3},{"Label":"2021","Value":"2021","Count":1},{"Label":"2018","Value":"2018","Count":1},{"Label":"2017","Value":"2017","Count":4}],"IsCollapsible":false,"IsCollapsedDefault":false,"SortOrder":20,"IsVisible":true,"NofVisible":0,"Height":0,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":false,"ShowFacetCount":false},{"FacetId":12612755,"Name":"Channel","Field":"chan_id","FieldType":"string","FacetType":"checkbox","DisplayType":"scrolling","MaxCount":20,"MinHitCount":1,"ParamName":"chan_id","SortBy":"ScoreAndAlphaAndAlpha","ExpandSelection":false,"IsNumeric":false,"IsCurrency":false,"IsSearch":false,"ScrollHeight":150,"ScrollThreshold":10,"TruncateThreshold":0,"SearchThreshold":0,"AlwaysVisible":true,"Values":[{"Label":"Pure Hockey","Value":"6","Count":9}],"IsCollapsible":false,"IsCollapsedDefault":false,"SortOrder":35,"IsVisible":true,"NofVisible":0,"Height":150,"FacetRangeDisplayType":0,"PreloadChildren":false,"ShowSliderInputs":true,"ShowFacetCount":false}],"sorting":{"currentSort":{"label":"Best Match","value":"score","isDefault":true,"isSelected":true},"value":"score","options":[{"label":"Best Match","value":"score","isDefault":true,"isSelected":true},{"label":"Newest","value":"first_purch_dt_desc","isDefault":false,"isSelected":false},{"label":"Price High Low","value":"salepricedesc","isDefault":false,"isSelected":false},{"label":"Price Low High","value":"salepriceasc","isDefault":false,"isSelected":false},{"label":"Ratings","value":"cust_rating_desc","isDefault":false,"isSelected":false},{"label":"Newest Offers","value":"newest_offer_dt_desc","isDefault":false,"isSelected":false},{"label":"Best Deals","value":"sale_amount_desc","isDefault":false,"isSelected":false}]},"isLandingPage":false,"landgingPageContent":null,"htmlAreas":[{"identifier":"CUSTOM_HTML","html":"","dateFrom":null,"dateTo":null,"headResource":false,"contentType":null},{"identifier":"BREADCRUMB","html":"<ol class=\"crumbs\" itemscope=\"\" itemtype=\"http://schema.org/BreadcrumbList\"><li itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"http://schema.org/ListItem\"><a href=\"https://www.purehockey.com/\" itemprop=\"item\"><span itemprop=\"name\">Home</span> <meta content=\"1\" itemprop=\"position\" /></a> </li><li itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"http://schema.org/ListItem\"><a href=\"/brands.aspx\" itemprop=\"item\"><span itemprop=\"name\">Brand List</span><meta content=\"2\" itemprop=\"position\" /></a></li><li itemprop=\"itemListElement\" itemscope=\"\" itemtype=\"http://schema.org/ListItem\"><span itemprop=\"name\"><meta content=\"4\" itemprop=\"position\" />Buttendz Hockey Accessories</span></li></ol>","dateFrom":null,"dateTo":null,"headResource":false,"contentType":null},{"identifier":"PAGE_TITLE","html":"Buttendz Hockey Grips","dateFrom":"2018-07-12T00:00:00","dateTo":null,"headResource":true,"contentType":"custom"},{"identifier":"BOTTOM_SEO","html":"<link href=\"/ui/styles/ph_common_51817.css\" rel=\"stylesheet\" />","dateFrom":null,"dateTo":null,"headResource":true,"contentType":"custom"}],"pageTitle":"Buttendz Hockey Grips | Pure Hockey","metaDescription":"Shop our selection of Buttendz products to take your stick to the next level. All purchases come with our Low-Price Guarantee and unlimited returns!","metaKeywords":"","pageHeading":"Buttendz Hockey Grips","bottomSEOHtml":"<div class=\"bottom-seo-html\"><div class=\"content-item\"><link href=\"/ui/styles/ph_common_51817.css\" rel=\"stylesheet\" /></div></div>","trackingID":"c90f3ab7-b998-4e0d-9ef1-4c71c8bae208","selections":[],"hawkAPIUrl":null}